:root{
  --ink:#141210;
  --ink-soft:#4a4540;
  --paper:#f4efe8;
  --paper-2:#ebe4da;
  --line:#d6cdc0;
  --accent:#9c3d2a;
  --accent-ink:#fff;
  --serif:"Cormorant Garamond",Georgia,"Times New Roman",serif;
  --sans:"Inter",system-ui,-apple-system,"Segoe UI",sans-serif;
  --wrap:1180px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--sans);font-size:16px;line-height:1.6;-webkit-font-smoothing:antialiased}
img{max-width:100%;display:block}
a{color:inherit}
.wrap{max-width:var(--wrap);margin:0 auto;padding:0 24px}
.eyebrow{font-size:.75rem;letter-spacing:.22em;text-transform:uppercase;color:var(--ink-soft);margin:0 0 18px}
h1,h2,h3{font-family:var(--serif);font-weight:500;line-height:1.02;margin:0;letter-spacing:-.01em}
h1{font-size:clamp(3rem,8.5vw,7.4rem)}
h2{font-size:clamp(2.2rem,5vw,4rem)}
h3{font-size:1.9rem}
em{font-style:italic;color:var(--accent)}

/* buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;padding:16px 26px;border-radius:999px;font:600 .95rem/1 var(--sans);text-decoration:none;border:1.5px solid var(--ink);cursor:pointer;transition:transform .15s ease,background .2s,color .2s}
.btn:hover{transform:translateY(-2px)}
.btn-primary{background:var(--ink);color:var(--paper)}
.btn-primary:hover{background:var(--accent);border-color:var(--accent)}
.btn-ghost{background:transparent;color:var(--ink)}
.btn-ghost:hover{background:var(--ink);color:var(--paper)}
.btn .arr{transition:transform .2s}
.btn:hover .arr{transform:translateX(4px)}

/* header */
.top{position:sticky;top:0;z-index:20;background:rgba(244,239,232,.88);backdrop-filter:blur(10px);border-bottom:1px solid var(--line)}
.top .wrap{display:flex;align-items:center;justify-content:space-between;height:72px;gap:16px}
.logo{font-family:var(--serif);font-size:1.55rem;text-decoration:none;letter-spacing:.02em;white-space:nowrap}
.logo b{font-weight:600}
.nav{display:flex;gap:28px;font-size:.9rem}
.nav a{text-decoration:none;color:var(--ink-soft)}
.nav a:hover{color:var(--ink)}
.top .btn{padding:11px 18px;font-size:.85rem}
@media (max-width:860px){.nav{display:none}}
@media (max-width:480px){.top .btn{display:none}}

/* hero */
.hero{padding:80px 0 64px;position:relative;overflow:hidden}
.hero-grid{display:grid;grid-template-columns:1.25fr .75fr;gap:56px;align-items:end}
.hero p.lead{font-size:1.2rem;color:var(--ink-soft);max-width:520px;margin:28px 0 36px}
.ctas{display:flex;flex-wrap:wrap;gap:14px}
.frames{display:grid;grid-template-columns:1fr 1fr;gap:14px;align-self:stretch}
.frame{border-radius:4px;position:relative;overflow:hidden;min-height:180px}
.frame span{position:absolute;left:14px;bottom:12px;font-size:.7rem;letter-spacing:.2em;text-transform:uppercase;color:rgba(255,255,255,.85)}
.f1{grid-row:span 2;background:linear-gradient(160deg,#2b2420 0%,#6b4a3a 55%,#c8957a 100%)}
.f2{background:linear-gradient(200deg,#d9c7b3,#9c7b62)}
.f3{background:linear-gradient(140deg,#9c3d2a,#3d1d16)}
.frame::after{content:"";position:absolute;inset:0;background:radial-gradient(ellipse at 50% 30%,rgba(255,255,255,.18),transparent 60%)}
@media (max-width:860px){.hero-grid{grid-template-columns:1fr}.frames{min-height:320px}}

/* marquee */
.marquee{border-top:1px solid var(--line);border-bottom:1px solid var(--line);overflow:hidden;white-space:nowrap;padding:18px 0;font-family:var(--serif);font-size:1.6rem;font-style:italic}
.marquee-track{display:inline-block;animation:scroll 38s linear infinite}
.marquee-track span{margin:0 28px}
.marquee-track span::after{content:"✦";font-style:normal;font-size:.8rem;margin-left:56px;color:var(--accent);vertical-align:middle}
@keyframes scroll{to{transform:translateX(-50%)}}
@media (prefers-reduced-motion:reduce){.marquee-track{animation:none}}

/* sections */
section{padding:110px 0}
.split{display:grid;grid-template-columns:1fr 1fr;gap:24px}
.card{background:var(--paper-2);border:1px solid var(--line);border-radius:6px;padding:44px;display:flex;flex-direction:column;gap:18px}
.card.dark{background:var(--ink);color:var(--paper);border-color:var(--ink)}
.card.dark .eyebrow,.card.dark p{color:#bfb5a8}
.card.dark .btn-primary{background:var(--paper);color:var(--ink);border-color:var(--paper)}
.card.dark .btn-primary:hover{background:var(--accent);color:#fff;border-color:var(--accent)}
.card ul{margin:0;padding:0;list-style:none;display:grid;gap:10px}
.card li{padding-left:22px;position:relative}
.card li::before{content:"—";position:absolute;left:0;color:var(--accent)}
.card .btn{align-self:flex-start;margin-top:auto}
@media (max-width:860px){.split{grid-template-columns:1fr}.card{padding:32px}}

.head{display:flex;justify-content:space-between;align-items:end;gap:32px;margin-bottom:56px;flex-wrap:wrap}
.head p{max-width:420px;color:var(--ink-soft);margin:0}

.steps{display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid var(--ink)}
.step{padding:28px 24px 0 0}
.step .n{font-family:var(--serif);font-size:3rem;color:var(--accent);line-height:1}
.step h3{font-size:1.5rem;margin:14px 0 8px}
.step p{color:var(--ink-soft);margin:0;font-size:.95rem}
@media (max-width:860px){.steps{grid-template-columns:1fr 1fr;gap:24px}}
@media (max-width:480px){.steps{grid-template-columns:1fr}}

.services{background:var(--ink);color:var(--paper)}
.services .eyebrow,.services .head p{color:#bfb5a8}
.svc-list{list-style:none;margin:0;padding:0;border-top:1px solid #3a3530}
.svc-list li{display:grid;grid-template-columns:80px 1fr 1.2fr;gap:24px;padding:26px 0;border-bottom:1px solid #3a3530;align-items:baseline}
.svc-list .k{font-size:.8rem;letter-spacing:.2em;color:#8a8076}
.svc-list h3{font-size:2rem}
.svc-list p{margin:0;color:#bfb5a8}
@media (max-width:760px){.svc-list li{grid-template-columns:1fr;gap:6px}}

/* forms */
.forms-intro{max-width:640px}
.tabs{display:inline-flex;border:1.5px solid var(--ink);border-radius:999px;padding:4px;margin:40px 0 32px;flex-wrap:wrap}
.tab{border:0;background:transparent;font:600 .9rem var(--sans);padding:12px 22px;border-radius:999px;cursor:pointer;color:var(--ink)}
.tab[aria-selected="true"]{background:var(--ink);color:var(--paper)}
.panel{background:#fff;border:1px solid var(--line);border-radius:6px;padding:44px}
.panel[hidden]{display:none}
.panel h3{margin-bottom:6px}
.panel > p{color:var(--ink-soft);margin:0 0 28px}
.grid{display:grid;grid-template-columns:1fr 1fr;gap:18px 20px}
.full{grid-column:1/-1}
label{display:block;font-size:.8rem;font-weight:600;letter-spacing:.04em;margin-bottom:7px}
label .opt{font-weight:400;color:var(--ink-soft)}
input,select,textarea{width:100%;font:inherit;color:var(--ink);background:var(--paper);border:1px solid var(--line);border-radius:4px;padding:13px 14px}
input:focus,select:focus,textarea:focus{outline:2px solid var(--ink);outline-offset:1px;border-color:var(--ink)}
textarea{min-height:120px;resize:vertical}
input[type=file]{padding:10px;background:#fff}
.check{display:flex;gap:12px;align-items:flex-start;font-size:.9rem;font-weight:400;letter-spacing:0;color:var(--ink-soft)}
.check input{width:auto;margin-top:4px;accent-color:var(--ink)}
.hint{font-size:.8rem;color:var(--ink-soft);margin-top:6px}
.panel .btn{margin-top:28px}
.hidden{display:none}
@media (max-width:640px){.grid{grid-template-columns:1fr}.panel{padding:26px}}

/* faq */
.faq{max-width:820px}
details{border-bottom:1px solid var(--line);padding:22px 0}
summary{cursor:pointer;font-family:var(--serif);font-size:1.6rem;list-style:none;display:flex;justify-content:space-between;gap:20px}
summary::-webkit-details-marker{display:none}
summary::after{content:"+";font-family:var(--sans);font-weight:300;font-size:1.6rem;transition:transform .2s}
details[open] summary::after{transform:rotate(45deg)}
details p{color:var(--ink-soft);margin:14px 0 0;max-width:680px}

/* final cta + footer */
.final{text-align:center;padding:120px 0;border-top:1px solid var(--line)}
.final h2{max-width:900px;margin:0 auto 36px}
.final .ctas{justify-content:center}
footer{background:var(--ink);color:#bfb5a8;padding:56px 0 40px;font-size:.9rem}
footer .wrap{display:flex;justify-content:space-between;gap:24px;flex-wrap:wrap}
footer .logo{color:var(--paper)}
footer a{color:#bfb5a8;text-decoration:none}
footer a:hover{color:var(--paper)}
.foot-links{display:flex;gap:22px;flex-wrap:wrap}

/* merci page */
.thanks{min-height:calc(100vh - 72px);display:flex;align-items:center;padding:80px 0}
.thanks p{font-size:1.15rem;color:var(--ink-soft);max-width:520px;margin:24px 0 36px}

/* ===== Ajouts — refonte « nouvelle génération » ===== */
.hero{padding:48px 0 64px}
.hero-grid{align-items:start}
.hero h1{font-size:clamp(2.6rem,5.4vw,4.9rem);line-height:1.02}
.hero .kicker{font-family:var(--serif);font-size:clamp(1.5rem,2.4vw,2rem);font-style:italic;margin:28px 0 0;line-height:1.2}
.hero p.lead{margin:16px 0 28px}
.hero .alt-link{font-size:.9rem;color:var(--ink-soft)}
.hero .alt-link a{color:var(--ink);font-weight:600}

.hero-form{padding:30px 28px;scroll-margin-top:90px}
.hero-form h2{font-size:2rem;margin-bottom:4px}
.hero-form > p{margin:0 0 20px;font-size:.92rem}
.hero-form .grid{gap:14px 14px}
.hero-form input,.hero-form select,.hero-form textarea{padding:11px 12px}
.hero-form .btn{width:100%;margin-top:20px}
.more{border:1px dashed var(--line);border-radius:4px;padding:0;margin-top:16px}
.more summary{font-family:var(--sans);font-size:.9rem;font-weight:600;padding:14px 16px}
.more summary::after{font-size:1.2rem;line-height:1}
.more .grid{padding:4px 16px 18px}
.more .grid > p{grid-column:1/-1;margin:0;font-size:.82rem;color:var(--ink-soft)}
.radios{display:flex;gap:18px;flex-wrap:wrap;padding-top:4px}
.radios label{display:flex;gap:8px;align-items:center;font-weight:400;letter-spacing:0;font-size:.9rem;margin:0}
.radios input{width:auto;accent-color:var(--ink)}
.field-err{display:block;color:var(--accent);font-size:.8rem;margin-top:6px}
.form-note{font-size:.8rem;color:var(--ink-soft);margin:12px 0 0;text-align:center}
.rgpd{font-size:.75rem;line-height:1.5;color:var(--ink-soft);margin:14px 0 0}
.rgpd strong{color:var(--ink)}

.brief{display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid var(--ink);margin-top:0}
.brief div{padding:24px 24px 0 0}
.brief h3{font-family:var(--sans);font-size:.75rem;letter-spacing:.2em;text-transform:uppercase;color:var(--accent);font-weight:600;margin-bottom:8px}
.brief p{margin:0;color:var(--ink-soft);font-size:.95rem}
@media (max-width:860px){.brief{grid-template-columns:1fr 1fr;gap:8px 24px}}
@media (max-width:480px){.brief{grid-template-columns:1fr}}

.seg-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
.seg-grid .card h3{font-size:2rem}
.seg-grid .card p{margin:0;color:var(--ink-soft)}
.seg-grid .tag{font-size:.72rem;letter-spacing:.2em;text-transform:uppercase;color:var(--accent);margin:0}
@media (max-width:860px){.seg-grid{grid-template-columns:1fr}}

.regions{display:grid;grid-template-columns:1fr 1fr;gap:56px;align-items:start}
.regions p{color:var(--ink-soft)}
.regions ul{list-style:none;margin:0;padding:0;border-top:1px solid var(--ink)}
.regions li{padding:18px 0;border-bottom:1px solid var(--line);color:var(--ink-soft)}
.regions li strong{color:var(--ink);display:block;font-family:var(--serif);font-size:1.5rem;font-weight:500}
.regions .punch{font-family:var(--serif);font-size:1.8rem;font-style:italic;color:var(--ink);margin-top:28px}
@media (max-width:860px){.regions{grid-template-columns:1fr;gap:32px}}

.steps.three{grid-template-columns:repeat(3,1fr)}
.steps ul{margin:10px 0 0;padding-left:18px;color:var(--ink-soft);font-size:.92rem}
.steps li{margin-bottom:6px}
@media (max-width:860px){.steps.three{grid-template-columns:1fr}}

.final .final-text{max-width:640px;margin:0 auto 32px;color:var(--ink-soft)}
.final .reassure{margin:24px 0 0;font-weight:600;font-size:.9rem}

.sources{width:100%;border-top:1px solid #3a3530;padding-top:20px;margin-top:8px;font-size:.8rem}
.sources ul{list-style:none;margin:8px 0 0;padding:0;display:flex;flex-wrap:wrap;gap:8px 22px}
.legal{width:100%;font-size:.8rem;margin:0}

.sticky-cta{display:none}
@media (max-width:860px){
  .sticky-cta{display:flex;position:fixed;left:16px;right:16px;bottom:16px;z-index:30;box-shadow:0 8px 24px rgba(20,18,16,.25)}
  footer{padding-bottom:100px}
  .hero{padding-top:28px}
}
[id]{scroll-margin-top:84px}